Highlights of some of my projects that span product and community marketing, demand generation and strategic communications.

3Bn+

Impressions across channels

100M+

Mobile downloads enabled

↑ 600K+

Social Media reach

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**I. Campaigns and Projects

II. Work Experience III. Certificates**

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I. Campaigns and Projects

Strategic Campaigns and Communications Projects

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Global Public Awareness Campaign - CICC (2024)

Role: Senior Communications Advisor

Campaign Goal: Grow brand visibility and client engagement across global markets

Overview:

Led the development and execution of an international public awareness campaign for a national regulatory body in Canada. Focused on social engagement, platform communications and onboarding for a new digital infrastructure.

Tactics:

• Social media strategy and paid promotion
• Strategic messaging and content development
• Optimized performance across 18 countries
• Analytics-driven campaign optimization

Results:

• 🔼 Social media following increased by 456K (+281%)
• 📈 Led to over 2Bn impressions </aside>

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Product Launch and Brand Visibility - Nirvana Interactive (2022-2023)

Role: Marketing Manager

Goal: Drive visibility and social growth for a new entertainment software startup and product

Overview:

Crafted and led strategic go-to-market and content campaigns for a funded entertainment startup. Focused on building a brand presence from scratch and positioning the company for investor attention.

Tactics:

• Campaign strategy, messaging, and branding
• Press releases (Yahoo! Finance coverage)
• KPI dashboard implementation (CAC, CPA, bounce rate)
• Partner co-marketing and influencer outreach

Results:

• 📊 Over 100K social impressions and 20K new followers in 2 months
• 📰 50K+ press impressions from strategic media placements
• 🌎 Aligned international teams across US, Singapore, India and Canada </aside>

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Product Marketing and Brand Partnerships with BMW, ESPN and Harley-Davidson - Ubisoft Mobile (2017-2021)

Role: Marketing Manager

Campaign Goal: Increase app installs and global brand exposure for Trials Frontier, a bike racing game.

Overview: Led cross-platform campaigns with iconic lifestyle and media brands. Managed content strategy, user acquisition and app store optimization (ASO) to drive installs and brand loyalty.

Tactics:

• Partner marketing with BMW, ESPN, Harley-Davidson
• App Store Optimization (ASO), A/B testing, User Acquisition (UA) on web, social media, App Store & Google Play
• Social Media, influencer campaigns, video content & YouTube strategy
• Coordination across product, legal & support teams

Results:

• 📲 6M+ app installs
• 🎥 4M+ YouTube views
• 💬 Maintained consistent brand voice across global platforms

Promotional Brand Assets:

• Each partnership was featured as an update on the Apple App Store and Google Play Store.
• Led to: millions of impressions and app downloads.
• Brand assets were localized in 15 languages (covering US, EU and APAC)
• Assets included: app icons, Apple/Google store screenshots, video trailers and promo posters.

Harley-Davidson Partnership (2019)

App icons included the Harley-Davidson logo and the Harley-Davidson XG750R bike. Here’s the Promotional Video for this release.

ESPN (X Games) Partnership (2018)

Here’s the Promotional Video for this release.

BMW Partnership (2017)

This release promoted the BMW F800 GS bike, integrated in the game/app.

Monster Energy AUS-X Open Partnership (2017)

This release included Monster Energy as a title sponsor for the event.

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